I collaborated on designing the IFANOW mobile app for both Android and iOS, creating a cohesive, user‑friendly interface from scratch to streamline mutual fund purchases and goal creation. Focusing on usability, we unified fragmented workflows, reduced errors, and improved efficiency through clear user flows, high‑fidelity screens, and interactive prototypes in Figma, while adhering to brand guidelines and partnering closely with stakeholders.

The result drove strong adoption, with 100,000+ downloads, 10,000+ goals created, 1,500+ advisors onboarded, and assets under management exceeding ₹80,000 crore.